Female Founder · Business Strategist · AI for SMB

The operator who
optimizes
and scales.

Fractional COO and business strategist helping startups and women-led businesses build the financial, operational, and go-to-market infrastructure to scale. Powered by AI tools and workflows that get there faster.

Ten years at Intel. Six years building startups. Now helping founders build companies that scale.

Tiffany Fernandez is a Fractional COO who helps founder-led businesses build the systems, structure, and execution they need to scale.

Over the past 15+ years, she's led teams at Intel, co-founded and scaled a startup through acquisition, and helped drive more than 200% growth for an early-stage company. She's been responsible for finance, operations, marketing, HR, go-to-market, and AI implementation. Not advising from the sidelines. The person accountable for making it all work.

Today, she partners with founders who have outgrown doing everything themselves and need an experienced operator to help build what's next.


Work with Me
Tiffany Fernandez

Everything a business needs to run well.

AI-Powered Workflows

AI tools deployed across operations, finance, marketing, and HR. Not as an experiment, but as standard practice. The businesses that figure this out now will outpace everyone still doing it the old way.

Finance and Strategy

EBITDA modeling, cash flow, P&L management, AP/AR, and investor-ready financials. The numbers that matter and the models that support confident decisions.

Operations and Scale

OKRs, KPI dashboards, process redesign, headcount planning. Most early-stage companies are one bad quarter away from chaos. This is the work that prevents that.

Revenue and Go-to-Market

GTM strategy, channel development, and new line-of-business launches. Built from zero at the startup stage. Managed $645M in channel revenue at Intel. Knows what works at both scales.

Pick a time. Let's talk.

Coffee Chat

30 minutes. Talk through where the business is, what's breaking down, and whether this is a good fit.

Book a Coffee Chat →

Virtual Strategy Session

45 minutes on a specific problem: finance, operations, GTM, or growth. Bring the messy version. Leave with a plan.

Book a Strategy Session →

The Cowork System.

A two-part guide to building an AI-powered operating system for your business using Claude Cowork.

Part 1

The Setup Walkthrough

How to build the Cowork system from scratch: the files, the structure, and the order of operations that actually hold up in daily use.

Part 2

How to Live With the System

What changes after setup. The three habits that keep it working, how to scale across multiple projects, and how to fix it when it drifts.

Get both guides free.

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